The New A.A.F. Is Betting on Football, and on Betting Feb. 8, 2019 There are a multitude of ways to lose money in sports, and historically one of the most dependable ways is to start a professional football league. Charlie Ebersol knows this better than most. He had a front-row seat when his father, Dick, the longtime NBC executive, was a partner with the XFL for its only season in 2001. Still, Charlie Ebersol, a co-founder of yet another new league, the Alliance of American Football, is bullish on his chances to beat the market.