Bet365 Football Betting – Is This the Best Bookmaker for NFL Bets? 24 February 2020 Last updated: 22 March 2020 at 8:31 am Bet365 Sportsbook 4.8 $100 Bonus Bet365 started as a UK bookmaker, but its ambitions grew over the year. This sportsbook has set its eyes on the worldwide market. The next market it plans to conquer is the US, with their launch of Bet365 USA. To do that, it needed to tailor its betting offer to the likings of American bettors, which is why this operator has started focusing on the Bet365 football section.