Betfred Betfred is an established independent UK bookmaker with over 1000 betting shops. The company was founded as a single shop in 1967 by Fred Done and his brother Peter. It is now one of the most instantly recognisable bookies and has sponsored a number of high-profile sporting events such as the World Snooker Championships. Betfred.com was launched in 2004 and continues to provide internet and mobile access to sports betting markets to this day. Petfre (Gibraltar) Limited is licensed and regulated by the UK Gambling Commission.