A Bold New Network, a Preposterous Idea: How the NFL Draft Came to TV You want to televise what? Pete Rozelle was befuddled after fielding an unusual request from a fledgling sports network. It was an inquiry about broadcasting the NFL’s “annual player selection meeting”—or, as it’s better known, the draft. Rozelle wasn’t the only skeptic. “There’s nobody there,” Bill Fitts, a producer at the time, told his boss. “It’s just a bunch of people on the phone. And they’re not even ‘name’ people—they’re nobody.