How to do Matched Betting? Guide and Tips Canada Ever signed up to a bookmaker and been bombarded with free bet offers? Matched betting is a method which can help you turn those generous welcome bonuses into hard cash. In order to do this, you need to place more than one bet so you can cover every potential outcome of a sporting event. In this guide, we’ll take you through the whole process of matched betting, to teach you how to start making money right away.