William Hill US, America’s leading sports betting company, and the Mescalero Apache Tribe will partner to launch a sportsbook this summer at Inn of the Mountain Gods Resort & Casino, New Mexico’s premier resort and casino.
The sportsbook, powered by William Hill, will use the gaming company’s industry leading risk management and proprietary technology in its day-to-day operations.
This partnership marks the first sportsbook powered by William Hill in New Mexico and is the first tribal agreement for William Hill outside of Nevada. Bettors also will have access to William Hill’s innovative wagering technology, kiosks and InPlay wagering menu.
“Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us,” said David Grolman, President of Retail for William Hill U.S. “Inn of the Mountain Gods is one of the premier resorts and casinos in the southwest and together we plan to bring a first-class experience to sports fans in the region.
Inn of the Mountain Gods is located three hours southeast of Albuquerque, New Mexico, making the resort the perfect location for guests looking to visit for the weekend as well as those taking a day trip from surrounding cities to catch a sports-filled game day. The new sports book, which will open prior to the start of football season, will be located between the Big Game Sports Bar and the Apache Spirit Club. Featuring 12 43-inch televisions and high-top seating, this newly renovated space will provide guests with a high-energy place to gather with friends and enjoy the upcoming football season as well as their favorite teams year-round.
Frizzell Frizzell Jr., Chief Operating Officer at Inn of the Mountain Gods said, “Over the years, our customers have come to expect a high level of service and the best casino offerings possible. Our sports book will be no exception. Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options. We know this is something our customers have been looking forward to and we’re thrilled to be able to partner with the best in the business to bring it to them.”