Sportsbet is Australia’s number one betting agency and we offer an independent review of the brand.
Sportsbet claim to be ‘Australia’s Number 1 Betting Agency’ and they certainly live up to that having been the leading player in the online betting space for more than two decades.
Sportsbet has operated in Australia for more than 20 years having been first formed in 1993 when becoming the first licenced bookmaker Down Under.
In 2009, Irish bookmaker Paddy Power completed a buyout of Sportsbet and the combined power has kept Sportsbet ahead of a growing group of rivals.
Sportsbet are licenced by the Northern Territory Racing Commission (NTRC) and has offices in Melbourne, where the company has its headquarters, and Darwin, where the company was originally formed in the 1990s before expand to the major operation they now are.
Sportsbet offer a staggering number of betting markets across horse racing, harness racing, greyhound racing, AFL, NRL, NFL, NBA, tennis, soccer and even novelty markets such as betting on reality TV programs and politics.
Sportsbet’s website hasn’t changed much down the years, but there is very likely to be a good reason for that – because it works well as it is. The clean and clear white and blue colour scheme makes navigating the website each, as does the quick links on the left-hand menu on the home page and the shortcuts to the next races and events to start.
The left-hand menu displays the biggest upcoming racing and sports matches and events and gives you access to those markets in one click, which makes it super quick and easy. Bet placement is equally speedy with the bet slip appearing on the right-hand side. You can watch live racing and sports events from within the individual sections of the website.
Sportsbet App and Mobile Site
The Sportsbet app is one of the best out there. Not only does it give you access to the thousands of markets the bookmaker offer, it also allows you to bet live without the need to speak to a telephone betting agent, allows you to cash out of bets in-play, withdraw winnings to your Sportsbet Cash Card and also watch live racing and sports events as they happen.
Available to use iPads and iPhones as well as in an Android format for other mobile devices and tablets, it is free to download and you can deposit funds and withdraw winnings from your account through the app. Sportsbet also have a dedicated mobile site that can be used from phones and tablets if you prefer not to download the Sportsbet app.
Sportsbet are one of a select number of Australian bookmakers who offer live streaming of all Victorian horse races. They were the first bookmaker to do so in 2015, and have since been joined by several rivals in broadcast all races run in the state.
That racing includes action from the likes of Flemington, Caulfield and Moonee Valley – including the Melbourne Cup, Caulfield Cup and Cox Plate. You do not need to have a bet to watch the races, you simply need to have funds deposited in your account.
As well as the live racing streams, Sportsbet also broadcast sports events to customers on both the website and app. Those including soccer from some of the world’s biggest leagues, tennis, basketball, snooker and much more.
Sportsbet make running a Punters Club easier, by allowing you to do it via your online wagering account. Whether you are a group of mates, work colleagues or just fellow punters, you can run your club with ease via the Sportsbet Punters Club.
You decide the rules, how much you want to bet, how often you want to bet and on which days you want to place the bets, and the Punters Club will do the rest from taking payment from each member to alerting them when it is their turn to place a bet. There’s the opportunity to chat and have discussions within the Punters Club and you can withdraw your percentage of the bank at any time.
Odds and Markets
When it comes to sheer number of markets, Sportsbet stands out above many rival bookmakers in Australia with incredible depth to their sports betting markers per game and array of events offered.
On top of that, Sportsbet are usually the first bookmaking offering fixed odds on horse racing, harness racing and greyhound racing – sticking their neck on the line with their prices and odds before their rivals have put together their books. The prices are very fair too, with Sportsbet often offering the top odds about most runners.
They also offer Top Tote Plus (TT+) on horse racing in which you receive the better of the dividends declared by the three Australian TAB’s or the Starting Price (SP).
Multibets are becoming an increasingly popular way to bet and Sportsbet have recognised that fact and created the Multi Builder. An excellent feature of both the website and app, the Multi Builder has made it much easier to put together your bets across a variety of sports without the need to scroll between markets. You can put bets of up to 23-legs together from just one screen within the Multi Builder thanks to Sportsbet’s development of the feature.
Sportsbet Visa Card
Sportsbet are among the bookmakers now offering a Cash Card to customers to enable them to instantly access their winnings as cash. Customers can withdraw their winnings as cash at any ATM or use the card anywhere in Australia. Punters do not have to wait for transfers to be authorised and completed before getting their hands on funds withdrawn from their Sportsbet account any longer.